If you want them to buy
anything you sell,
know what you can do,
and do it well

To accomplish a goal
in near terms or long,
you'll need to start fast
and then finish strong

For gaining esteem
without using force,
execute bravely
while staying the course

To advance and succeed
for crowns of new measure,
have clarity of vision
as a shield against pressure

And to end a beginning
with a finale unmatched,
remember that courage
is the thread that breaks last